LittleRenegades
A newly launched mindfulness flash card brand for kids, with no brand guide, no style guide, no ad creative, and no asset library. Just a product and a basic website.
Rather than wait on a brand system that didn't exist yet, I treated the website as the source of truth, reverse-engineering color, type, tone, and emotional feel directly from it to build a working creative framework in days, not months.
Skipped the polished commercial. Shot top-down, one card at a time, natural hand interactions, entirely on iPhone. Built to feel like something a real parent would organically share, not an ad.
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Top-performing ad for 60+ days
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Facebook revenue
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Scaled spend
Strong performance creative doesn't need a production budget. It needs the essence of the brand, simplified, and shot native to the platform.